User Feedback News

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11. The Difference Between Online User Feedback and Online Reviews

    A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes….

    https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/

    Tags: user-feedback, online-reviews, online-feedback by Tjeerd Traats and 1 other (2018-07-24)

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12. Best Online Feedback Form Templates for Customer Effort Score (CES)

    Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
    
    In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.

    https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/

    Tags: user-feedback, online-feedback, feedback-forms, feedback-templates, ces, customer-effort-score, customer-satisfaction by Tjeerd Traats (2018-07-31)

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13. Here’s why UX Designers Need User Feedback…

    UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place.

    https://mopinion.com/why-ux-designers-need-user-feedback/

    Tags: ux-designers, ux, user-experience, user-feedback, a_b-testing, online-feedback, mopinion by Tjeerd Traats and 1 other (2019-03-05)

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14. A brief guide to user feedback

    In the times of rapidly growing popularity of big data and artificial intelligence, more and more marketers turn to pure numbers to learn who are their customers and users. They want to collect data on their behavior, sources of traffic, etc. Of course, quantitative data can tell you a lot about your users. But don’t forget that your users are people. Sometimes they behave in a way that can’t be explained with quantitative data from Google Analytics or Kissmetrics.

    https://survicate.com/customer-feedback/user-feedback/

    Tags: user-feedback, ux, user-experience, website-surveys, a_b testing, online-feedback by Tjeerd Traats (2018-08-24)

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15. Mopinion introduces innovative machine learning technology for advanced feedback categorisation

    Mopinion released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.

    https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/

    Tags: user-feedback, customer-feedback, online-feedback, machine-learning-technology, machine-learning, ml, cx, customer-experience, feedback-analytics, feedback-categorisation, ai, artificial-intelligence by Tjeerd Traats (2018-12-07)

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16. How to Get More Insightful User Feedback

    All feedback from your customers is valuable, but there are certain types of qualitative data that can give you more insight than others.
    
    Truly insightful feedback can help you identify when people think something is confusing, why they made a certain choice, what they value most about your product, or how they view your product against the competition.
    
    In turn, you can use this feedback to write more persuasive copy in your marketing, optimize your user experience, or prioritize new features to build. Ultimately, more useful feedback helps you make more informed business decisions.
    
    So how do you gather this type of feedback? It’s all about the questions you ask.
    
    
    Read more at https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934

    https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934/

    Tags: user-review, importance-of-feedback, online-feedback, feedback, customer-feedback, user-experience, user-feedback by Tjeerd Traats (2019-05-24)

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