The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a movement which has generated a new type of marketer: the mobile marketer.
https://mopinion.com/tips-for-achieving-mobile-marketing-success/
For a successful website or mobile app, user experience and interaction are critical factors which calls for testing, feedback and refinement during and after the design process. This is where feedback comes in handy. Asking for feedback from users can provide you with an alternative perspective, enabling you to properly meet the requirements as well as expectation of these users. While there are various types of user experience feedback solutions (see previous article with UX tools overview), there is one type in particular that enables businesses to improve page usability, Visual Feedback tools.
https://mopinion.com/top-21-visual-feedback-tools-an-overview/
Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further…
https://mopinion.com/cx-top-5-youtube-videos/
Thanks to different technological advancements, customers interact and engage with brands in numerous ways and on various channels. As a result, their expectations have skyrocketed, meaning that they demand seamless experiences.
https://mopinion.com/how-can-ai-based-automation-tools-improve-customer-experience/
If you hope to increase profits and grow your e-commerce business, the first thing you’ll need to do is attract more visitors to your site. Because, naturally, more visitors means more opportunities to convert visitors into customers. So what are the best techniques for doing so?
https://mopinion.com/techniques-more-traffic-to-your-e-commerce-website/
Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B testing and split testing into their digital strategies, they still lack the contextual insights they need to make these tests a true success. And that is where online user feedback can provide a lot of value.
https://mopinion.com/how-to-validate-your-testing-with-online-user-feedback/
The pet lovers among us are surely familiar with this brand…Prins Petfoods is one of the best selling brands of both dog and cat food. Prins is a Dutch family business that’s been around for a little over 55 years. On top of selling pet food products, Prins also provides professional advice and is often involved in conversations about animal welfare.
https://mopinion.com/prins-petfoods-improves-online-customer-journey/
It’s time for our February Employee in the Spotlight! This month we’re putting the spotlight on one of our newest team members, our Front-End Developer and ‘website extraordinaire’ Yannick Post.
https://mopinion.com/employee-in-the-spotlight-yannick-post/
With the influx of mobile apps across the industry, competition is high. This means organisations must continuously optimise their mobile app(s), stay innovative and listen to what they’re customers are saying. And this is where in-app feedback plays an important role.
https://mopinion.com/guide-in-app-feedback-financial-institutions/
Fort Wayne’s Parks and Recreation department is seeking feedback from residents to gather crucial feedback about parks, facilities and programs offered to them.
The “Community Needs Assessment Survey” has been offered by the department before. Director Steve McDaniel says the responses inform the decision-making process within the department as it starts and completes projects around the city.
http://wboi.org/post/fort-wayne-parks-seeking-feedback-community-needs-survey#stream/0/
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