Ready for this month’s Employee in the Spotlight? Last month we introduced you to one of our content marketers, Mi-choe Emanuelson. This month, however, we’re switching gears and want to focus on a rather new member of the team, our Customer Success Manager Saskia Clappers. Normally we would be sitting down face-to-face with a cup of coffee for this interview, but seeing as how that wasn’t possible due to the circumstances, we had to get creative and set up a virtual interview with Google Hangouts… Don’t worry though, there was still coffee involved!
https://mopinion.com/employee-in-the-spotlight-saskia-clappers/
After much consideration, the Red Herring judging panel has announced its Top 100 Europe winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. And we are proud to announce that Mopinion is among this group of winners.
https://mopinion.com/mopinion-2020-red-herring-top-100-europe-winner/?utm_content=buffer3e0de&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer/
Mopinion is excited to announce its new and robust software integration with Contentsquare. This powerful new alliance between digital experience analytics and customer feedback combines meaningful context from the customer journey with in-depth voice of the customer data, giving users a full view of the digital customer experience.
https://mopinion.com/mopinion-contentsquare-partner-for-ultimate-digital-experience/?utm_content=bufferb9717&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer&fbclid=IwAR1HN-_RpVRdXnp6v2vcerK4ItIFTdZ0ZJL_8sVgTlqWBJOOdfsTEL2BBio/
We know just as well as the next SaaS company how important it is to move with speed, agility and customer focus. That is why when Mopinion decided to launch its new user interface Mopinion Raspberry, we wanted to use every tool in our toolbelt to ensure a swift and effective release. This translated to a SaaS software testing strategy bolstered by user feedback.
https://mopinion.com/user-feedback-saas-software-testing/
Allianz forms part of Allianz Group which is one of the largest, multinational financial services companies in the world. The organisation has operations in over 70 countries and more than 85 million customers. Originally, Allianz sold its products and services through intermediaries. As a result, Allianz’s website didn’t play a major role. However, nowadays, with so much more business taking place online, the website has become increasingly important to the success of the organisation.
https://mopinion.com/allianz-uses-customer-feedback-for-conversion-optimisation/
We are happy to announce that Mopinion has once again met the WCAG guidelines, making our software WCAG 2.1 Level AA compliant. This means that our front-end software and feedback surveys conform to the strict WCAG guidelines set in place by the World Wide Web Consortium (W3C) – enabling improved accessibility to all types of web users, especially those with disabilities.
https://mopinion.com/mopinion-certification-wcag-guidelines-level-aa/
Whether your company is a global brand with millions of fans or a tiny startup with a handful of customers, one thing remains true: Great marketing starts with understanding and empathizing with your customer. It’s the best way to build trust. Gain their trust first, then you’ll earn the opportunity to explain how your product or service solves problems for them.
From our research we know that 63 percent of consumers think marketers are selling them things they don’t need. That tells me that we, as marketers, are breaking this cardinal rule of marketing. We aren't listening.
https://www.entrepreneur.com/article/331392/
This just in! FeaturedCustomers – a B2B Customer Reference Platform – has just released its Spring 2020 Customer Success Report and we’re in it! Among other digital software types such as Business Intelligence tools, Customer Data Platforms and CRM software, FeaturedCustomers also performed research on the category Customer Feedback Management; the category in which Mopinion was ranked as a Top Performer.
https://mopinion.com/mopinion-ranked-top-performer-in-customer-success-report/
Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. From email marketing and CRM tools to analytics and project management, there are quite a few tools to choose from when forming your own martech stack this year.
https://mopinion.com/top-27-tools-martech-stack-2020/
These are very uncertain times for everyone. In addition to the major health consequences, the Coronavirus COVID-19 also has a huge impact on the economy. Everyone is keeping a close eye on the news, waiting for updates. The government is allocating billions to ensure that companies don’t go under. And all initiatives, big and small are welcome.
https://mopinion.com/mopinion-supports-local-restaurant-entrepreneurs/
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