eringilliam: feedback-surveys*

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  1. Are you ready for GDPR? Failure to be in compliance with the new act can result to fines of up to 4% of annual global turnover, or EUR 20 million, depending on whichever is the greatest. GDPR is set to affect most sectors, here we look at how the legislation impacts on the collection of guest surveys.
    https://www.digitaldoughnut.com/articles/2018/march/the-impact-of-gdpr-on-guest-feedback-surveys/
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  2. Many feedback programs fall short in two ways. They aren’t real time, or they aren’t delivered to the right person when it counts.

    Quarterly customer service surveys carry an inherent flaw – they depend on customer’s memories, which dramatically deteriorate over time. Surveys about large purchases can also be subject to cognitive dissonance bias. Customers making purchases with a large degree of commitment try to convince themselves that they made the right choice. They will look more positively on a large purchase due to cognitive dissonance, and this bias appears in post-purchase surveys.
    https://www.nicereply.com/blog/real-time-customer-feedback/
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  3. Anyone can design a customer feedback survey. It’s just a bunch of questions about things that you, your boss, your marketing department, and perhaps an executive or two want to know about your customers. Simply collect the questions from everyone who wants to know about your customers, build the survey, and wait for the results.
    http://www.customerexperienceupdate.com/feedback/?open-article-id=6542566&article-title=how-to-create-successful-customer-feedback-surveys&blog-domain=incontact.com&blog-title=incontact/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.