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  1. Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
    https://mopinion.com/listening-to-the-voice-of-the-customer/
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  2. In this blog, we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.
    https://mopinion.com/mapping-the-online-customer-journey-for-travel-companies/
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  3. This white paper, titled, “Improving travel websites and apps with user feedback” investigates the benefits of incorporating user feedback into the digital strategy of travel businesses, using various case studies, practical tips and more.
    https://mopinion.com/white-paper-improving-travel-websites-and-apps-with-user-feedback/
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  4. As part of its online vision, TUI focuses on maintaining an enjoyable and meaningful customer experience. TUI.nl, in particular, is a channel that enables TUI customers to find the information that they’re looking for, get in touch with TUI representatives and ultimately book their next vacation. In other words, a very crucial and commonly used portal for bringing in and converting customers.
    https://mopinion.com/customer-success-story-tui/
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  5. According to an online eDigitalResearch survey, nearly one third of consumers research holidays solely online. The need for travel agencies, tour guides and hotel concierges is dwindling as more and more DIY (Do-It-Yourself) travellers emerge; travellers who are well-acquainted with booking online and therefore, have high demands for good service.
    https://mopinion.com/3-ways-online-feedback-can-improve-travel-app/
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  6. While creating delight is an essential part of any UX process, it’s not given its proper due while crafting the business strategies. Yes, it’s easy to ignore the benefits of delight over busy timelines, budgets, and complex business goals. But if implemented well, it can bring stickiness to the product, evoking a positive emotion in the users. Here’s how you can create a delightful experience for your users.
    https://inkoniq.com/blog/product-journey-usability-creating-ux-delight/?ref=webdesignernews.com/
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  7. Travix wants to elevate its focus on ‘Customer First’ to an even higher level. To do this, they will be taking a few big steps in 2017 in regards to measuring customer satisfaction..
    https://mopinion.com/travix-revamps-digital-feedback-programme-worldwide-using-mopinion-software/
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  8. If someone told you they had some very powerful information that might make or break your webshop, would you want to hear it right away or just wait until tomorrow? Most of us would want that information on our desk in a heartbeat, which is why many businesses nowadays are using real-time feedback alerts (also known as smart alerts) to monitor the online customer experience.
    https://mopinion.com/how-real-time-feedback-alerts-help-effectively-manage-webshop/
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  9. For a successful website or mobile app, user experience and interaction are critical factors which calls for testing, feedback and refinement during and after the design process. This is where feedback comes in handy.
    https://mopinion.com/top-visual-feedback-tools-an-overview/
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  10. Interested in collaborating with a software partner that puts the online Voice of the Customer at the heart of every organisation? Well now you can. Mopinion has just launched its very own Mopinion Partner Programme and is now inviting partners to join.
    https://mopinion.com/mopinion-launches-partner-programme/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.