In the times of rapidly growing popularity of big data and artificial intelligence, more and more marketers turn to pure numbers to learn who are their customers and users. They want to collect data on their behavior, sources of traffic, etc. Of course, quantitative data can tell you a lot about your users. But don’t forget that your users are people. Sometimes they behave in a way that can’t be explained with quantitative data from Google Analytics or Kissmetrics.
https://survicate.com/customer-feedback/user-feedback/
Unlike customer-facing teams, marketers don’t always hear directly from the people they’re speaking to. Instead, they rely on metrics and intuition to understand the end consumer. Good data and marketing chops go a long way, but they don’t tell you everything. If you’re not tapping into your audience for feedback, then you’re leaving insights (and revenue) on the table.
In this post, we’ll cover the benefits of collecting content feedback and share some tips on doing it well.
https://www.business2community.com/customer-experience/content-feedback-helps-marketers-reach-people-02026506/
