Tags: voice-of-the-customer*

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  1. Website feedback tools and the VoC data we collect using these tools has become the backbone of the customer experience. These tools yield businesses with a more simplified way of opening up a dialogue with their online visitors as well as gain a deeper understanding into how they experience the website, mobile app or in a more general sense, the brand itself. With a surplus of these tools on the market, it can be rather challenging to select the right tool for your business. So don’t be hasty – take your time and evaluate your options…let’s start off with one of the more seasoned tools, Feedbackify.
    https://mopinion.com/top-10-competitors-alternatives-to-feedbackify/
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  2. Reviews play an important role in the success of a community. Higher ratings are linked to increased renewals and rental income. Since the digital age, reviews have replaced word-of-mouth advertising. According to reputable research companies, the majority of people say reviews determine whether they visit or rent from a community. Below are five expected trends associated with the user review and the importance of reputation management, explains Neil Shekhter, chief executive officer of NMS Properties.
    http://www.digitaljournal.com/pr/3772848/
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  3. As marketers chase efficiencies through programmatic media and marketing automation, how far does the industry need to go to reverse the nosedive in attention being paid to marketing messages.
    http://www.campaignasia.com/article/are-we-representing-the-voice-of-the-customer-or-just-stalking-them/442027/
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  4. Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet. Companies known for great customer service go beyond basic data collection — pulling feedback in from a variety of sources, carefully analyzing sentiment and leveraging key takeaways to improve products and services.
    http://www.cmswire.com/customer-experience/voice-of-the-customer-decoded-4-tips-to-make-the-most-of-feedback/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.