Voice of Customer (VoC) technology presents as a digital loop closer for many of the systems which interact with the customer and produce data for driving better customer experience (CX).
With the rise of CX as an aspiration and a concept, VoC solutions have followed in their wake as a practical way to obtain, analyze and measure customer feedback across multiple channels. Many of these solutions can be automated and integrated across other systems and solutions.
https://www.cdotrends.com/story/14239/pumping-volume-voice-customer/
Having customers who are willing to give feedback about your product or service is a potential gold mine for your company and its growth. The important part is knowing when to listen to the customers and when and how to use their feedback to help your company become better. There are many different ways to accomplish this, and each one has a benefit. The input that you may need might depend on your company's current stage. It also could depend on the tools that you have to collect that information.
https://www.forbes.com/sites/theyec/2018/05/07/11-founders-on-how-to-best-listen-to-customer-feedback/#572dd1ab49aa/
Enterprises increasingly recognise they need to put users at the heart of their product and service design. A study by Alfresco and Forbes in 2017 found that nearly nine out of ten (87 per cent) leading digital enterprises plan to increase their user experience investment by at least 10 per cent in the next three years. Are you planning your product development around your users?
https://www.itproportal.com/features/time-to-make-design-thinking-a-habit/
