Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. And each of them has a price. So why are so many organizations willing to send visitors they are paying to acquire to a poorly converting landing page?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-to-optimize-your-landing-page-for-conversions/#46cd44ed37c3/
Twitter has announced it is removing support for crucial APIs needed to power third-party clients such as Twitterrific and Tweetbot.
From Thursday the social media platform shut off APIs that enable to developers to integrate push notifications and automatically-refreshing timelines into their own versions of Twitter - meaning many popular third-party apps will suffer from a severe loss of functionality.
http://www.itpro.co.uk/development/31719/twitter-kills-support-for-third-party-clients/