The very essence of a website's existence and success lies in its ability to optimize conversion rate – conversion optimization is both art and science that involves creativity as well as a systemized hypothesis. It is, in fact, a lot of fun and a game that gives marketers a sense of achievement and revenue to the business.
A few things should always be considered while planning to get the best possible CRO results – there is no alternative to agility! Regular iterations and improvements followed by testing and measuring results is a constant thing of CRO.
The following ten basics will set you on the path to healthy conversion optimization outcomes...
https://www.martechadvisor.com/articles/ux-and-cro/10step-strategy-to-drive-conversion-rate-optimization-for-a-website/
The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
https://mopinion.com/online-feedback-ecommerce-managers/
