According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
Although I had promised myself not to rant (well) anymore I can’t help but beg you to please refrain from this way of thinking. If there’s a heated debate going on inside marketing circles about these questions, I’m very happy that it’s not a debate in my marketing circles.
https://www.i-scoop.eu/email-marketing-versus-social-media/
Relationships are still the driving force for how professionals get the jobs they want, how the top sales reps outperform the rest of their team, and how entrepreneurs get their companies funded and off the ground. These relationships don’t form out of thin air. They require good ol’ fashioned professional networking.
So what is the absolute best first touch point to network?
-Twitter? Too impersonal and noisy.
-LinkedIn? Messages just get deleted.
-Cold call? You will be ignored.
-Networking events? Too expensive and overcrowded.
The answer? Email is still the predominant channel to network.
https://www.hubspot.com/sales/networking-email/
It’s an email world. That’s the conclusion we came to after reading “Marketo Survey: Websites, Email Still Rule Consumer Engagement," an article posted today by Dan Nicastro on CMS Wire. It's based on a global survey done some months ago by Marketo.
Looking at the original stats, it's clear that email is still the leading customer engagement tool....
https://www.mediapost.com/publications/article/305983/lets-get-engaged-does-email-still-lead-the-custo.html/
