Relationships are still the driving force for how professionals get the jobs they want, how the top sales reps outperform the rest of their team, and how entrepreneurs get their companies funded and off the ground. These relationships dont form out of thin air. They require good ol fashioned professional networking.
So what is the absolute best first touch point to network?
-Twitter? Too impersonal and noisy.
-LinkedIn? Messages just get deleted.
-Cold call? You will be ignored.
-Networking events? Too expensive and overcrowded.
The answer? Email is still the predominant channel to network.
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