Tags: conversions*

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  1. Find and optimize for your “aha” moment - but don’t forget that there are next steps. The way you define "customer success" in your organization will vary - and chances are you’ll have more than one factor to consider.
    https://www.entrepreneur.com/article/306405/
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  2. Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results?

    On Thursday, March 10, join Rachel Rosin, Act-On Software’s Web and Content Optimization Manager, and Travis Piepho, Founder and Partner at Prospectr Marketing, as they offer practical solutions to these content marketing challenges. You’ll learn...
    https://searchengineland.com/content-marketing-that-drives-conversions-242172/
    Tags: , , by eringilliam (2017-10-19)
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  3. Google is a beast. There’s no other good way to put it, Google is a beast of a platform with an incredible amount of free valuable content available at our fingertips. But as with any beast, there is always a dark side, and for Google a big con is that the monster search engine never forgets. In the realm of Search Engine Optimization (or SEO) there is a plethora of both good and bad information available to the masses. Because of this, business owners have formed bad habits with SEO that are outdated and harming their ranking within Google and its algorithm. Here are a few habits you may have that could be harming your photography website’s rankings, and how you can fix them.
    https://fstoppers.com/business/3-bad-seo-habits-photographers-have-and-how-fix-them-198436/
    Tags: , , , , by eringilliam (2017-10-05)
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  4. Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
    http://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
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