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  1. Holistic UX design anticipates and covers all essential customer touchpoints with your business and is a direct result of a comprehensive customer journey map. This ensures design that delights and offers superior performance.

    New year plans are being concluded as 2020 approaches. What plans do you have to grow your business or career in 2020?
    http://oracleglobe.com/business/20-ux-design-events-you-must-not-miss-in-2020-18221.html/
    Comments - Voting 0
  2. While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
    https://mopinion.com/website-personalisation-tools-that-increase-conversion/
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  3. What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
    https://marketingland.com/2018-mobile-marketing-predictions-18-industry-veterans-231312/
    Tags: , , by eringilliam (2018-01-24)
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  4. Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
    https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
    Comments - Voting 1
  5. To gather the most meaningful customer insight, companies need to know and embrace each of these 3 key CX feedback gathering trends...
    http://customerthink.com/3-cx-feedback-trends-every-company-should-embrace/
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  6. Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
    https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
    Comments - Voting 0
  7. Can you go more than a few days without receiving a survey from one of the many companies you do business with?

    Companies are hungry for data to guide their business, especially data about their customers and their preferences. And when the use of their product or service made it necessary for you to reach out to customer service for assistance, companies are even more interested in how those interactions went.

    A lot has been written on performing customer service or customer satisfaction surveys. I would like to offer just a few best practices to consider based on my own experience being on both sides of the survey.
    https://www.business2community.com/customer-experience/3-important-considerations-customer-service-surveys-02037297/
    Comments - Voting 0
  8. In the book, Gingiss does a great job of first defining social media customer care and making a case for its importance. He then lays out an action plan for companies large and small to support customers. In this article, I’ll take just a few moments to share my three favorite insights from the book before encouraging you to read it for yourself.
    http://customerthink.com/3-insights-from-winning-at-social-customer-care-by-dan-gingiss/
    Comments - Voting 0
  9. So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
    https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
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  10. I will discuss three examples of the Return on Investment (ROI) of online customer feedback. In short, what you can achieve when you give your feedback tool just a little more attention.
    https://mopinion.com/the-roi-of-online-customer-feedback/
    Comments - Voting 0

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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.