Enterprises are investing heavily in the digital customer experiences they serve to consumers.
Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.
By taking action without the right knowledge in hand, brands fall into pitfalls such as focusing on enhancing only very narrow areas of their digital presence, leaving their broader digital presence needlessly fragmented and complicated.
http://www.cmswire.com/digital-experience/how-do-you-define-dx-project-success/
User experience is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use. Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction. Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.
https://www.forbes.com/sites/toriutley/2017/02/28/5-ways-to-handle-conflicting-feedback-as-an-entrepreneur/#4413595f2514/
There’s no shortage of web browsers tempting those who want a new browsing experience. Google’s Chrome browser leads the pack, followed by Mozilla Firefox, Apple Safari, Microsoft Edge, Opera, and many, many more. Chances are you’ve heard of these, and maybe tried them all. Now, though, there’s a new browser on the scene, trying to push through the crowd to get into the cool group. It’s called Vivaldi, and its roots stem from Opera, the plucky underdog of the web browsing world which, if you ask many long-time users, went off the rails. The Vivaldi web browser was born to calm those disgruntled Opera natives. It accomplishes much more than that.
https://www.digitaltrends.com/computing/vivaldi-web-browser-best-web-browser-youve-never-tried/
It’s tempting to think of Generation Z, the segment of the population born between 1995 and 2010, as simply Millennials 2.0; however, much of the market research that’s been conducted points to a different reality. Though there are similarities — Generation Z is also driven by authenticity and prone to trust peer reviews over ad campaigns — the differences stand out, and if we pay attention, have something to teach us about digital marketing in the coming world.
https://www.forbes.com/sites/shamahyder/2017/09/08/what-generation-z-is-teaching-us-about-the-future-of-digital-marketing/#4eb769ac47a8/
It’s true that friction hurts user experience, frustrates a user, and might even drive them to the point of abandoning your product once and for all. There’s no denying that.
https://www.chargebee.com/blog/friction-improve-user-experience/
In 2015, I wrote out my thoughts on creative feedback. Here’s that article in list format:
Feedback should be concise
Feedback should be action-oriented
Feedback should have a consistent format
https://medium.com/mission-log/how-to-get-the-best-design-feedback-from-your-team-699d219ff239?ref=webdesignernews.com/
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