How do we know our customers are happy? How can we find out if we’re doing a good job? Or maybe more importantly, how can we find out if we’re doing a bad job?
We need to know what our customers, clients, members, guests, etc., think about doing business with us. It’s validating to know we’re doing a good job. And, if we happen to learn that we’re not, then we can do something about it. Not just for that individual customer who has a complaint, but for all future customers who might have the same complaint. So, how do we find out?
https://www.forbes.com/sites/shephyken/2016/07/16/nine-ways-to-get-customer-feedback/