A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes. So what’s the difference between online user feedback and online reviews?
https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/
Review websites are big business. The Competition and Markets Authority, which investigates online reviews and endorsements, estimates that £23 billion of annual consumer spending is influenced by ratings.
https://www.thetimes.co.uk/article/dont-be-fooled-by-those-glowing-online-reviews-bt8snm85n/
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