Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
https://mopinion.com/10-data-analysis-and-dashboarding-tools/
We have the technology to listen to customers, but we're still not getting customer experience right. According to the State of Customer Experience 2017 report from business process services company Conduent, brands fail to provide 80 percent of customers with first-step resolutions. Further, 75 percent don’t provide enough support to encourage successful self-help.
https://www.cmswire.com/customer-experience/10-common-voice-of-the-customer-mistakes/
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found.
https://www.forbes.com/sites/hbsworkingknowledge/2017/09/18/likes-lead-to-nothing-and-other-hard-learned-lessons-of-social-media-marketing/#300d3c5242c9/
Social media plays an important role in brand building and engagement. Platforms like Facebook and Twitter give the brand a perfect option to reach out to their customers directly and organically. However, social media can also be challenging for businesses. Things can get out of hand when a customer shares a negative review on a public platform over which you don't have a control. The more bad reviews, the more brand will suffer.
https://www.entrepreneur.com/article/306371/
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