Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B testing and split testing into their digital strategies, they still lack the contextual insights they need to make these tests a true success. And that is where online user feedback can provide a lot of value.
https://mopinion.com/how-to-validate-your-testing-with-online-user-feedback/
Think about the last tech implementation that you were a part of. How early did you get to see the solution? Was it in training a few weeks prior to launch? Or was it on the day it was launched?
There is a noticeable trend of projects trying to keep the final product away from end users; they avoid seeking feedback on how people would actually use the system being implemented. Or there are business persons on the project team who advise and provide guidance in shaping the solution, but in my experience, these people generally work at a middle management level and won’t be using the solution on a day to day basis.
https://www.purelearning.com.au/blog/good-beta-best-digital-transformation/
User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and customers alike – which means you’re going to need the answers to these questions if you want to succeed in achieving a good UX. A great way of learning more about the quality of the UX you provide is by testing and measuring it using User Experience Testing Tools.
https://mopinion.com/5-types-user-experience-testing-tools/
