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  1. The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.

    In this issue of Agency Perspective from SharpSpring, you’ll learn about:

    - “closing the loop” to keep up with changing buyer behaviors.
    - five technologies for optimizing campaigns and tracking performance.
    - the stages involved in a successful closed-loop strategy.
    https://marketingland.com/closed-loop-marketing-recipe-growth-225311/
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