Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with you than by hopping on a phone call.
https://blog.hubspot.com/customer-success/social-media-customer-feedback/
Every employer has heard the words "employee engagement," but do most executives truly understand what it means? More importantly, do they know how to measure it?
Employee engagement is important because involved employees are typically more productive, have more energy and are more creative.
http://www.businessnewsdaily.com/10303-measure-employee-engagement.html/