With so much behavioral data out there, what’s the use in pestering the customer to ask for insight? PMs are afraid to contact their customers through email, NPS surveys, or in-app messaging, too worried they’ll annoy users, or get skewed data since only their happiest or unhappiest customers will respond. Asking your users for feedback sounds like a great way to give the customer a seat at the table.
https://www.appcues.com/blog/what-product-managers-forget-about-user-feedback/
