What Product Managers Forget About User Feedback

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  1. With so much behavioral data out there, whats the use in pestering the customer to ask for insight? PMs are afraid to contact their customers through email, NPS surveys, or in-app messaging, too worried theyll annoy users, or get skewed data since only their happiest or unhappiest customers will respond. Asking your users for feedback sounds like a great way to give the customer a seat at the table.
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.