Tags: ab-testing*

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  1. Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…

    In this article, we will address why online customer feedback is so important for A/B Testing as well as dive into the different kinds of feedback you can collect to help optimise your website.
    https://mopinion.com/optimise-ab-testing-online-customer-feedback/
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  2. When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off. Think of it like a bucket. As you browse a site, every error, poor choice of wording, confusing step or overlong form adds another splash of water. Eventually, the water spills out of the bucket and you give up.

    Last week’s Masterclass with SessionCam and Subway—How to Convert Your Website Visitors into Customers—covers the optimization tactics that work to stop this bucket spilling over and maximize your conversion rates. Only 19.2% of webinar attendees are satisfied with their conversion rates, which highlights what a key challenge this is for marketers; 42.6% of attendees are dissatisfied with their conversion rates.
    https://www.clickz.com/6-ways-to-increase-your-conversion-rate-using-behavioral-data/113802/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.