CX Secrets: Not Measuring CX is Like Not Counting Your Money

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  1. Wouldnt it be great if you could predict how much revenue youd be receiving 2 months from now? 6 months from now? A year from now? Finance departments take lots of factors into consideration when trying to make long-term revenue predictions, but often fall short because theyre not seeing the whole picture. In this edition of #CXSecrets, Im going to reveal how measuring customer experience can help companies more accurately predict long-term revenue.
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