Here’s the scenario: You have a minimum viable product. You’re talking to your users about it. You’re asking them questions, and they’re answering. But for some reason, it’s just not turning into usable information...
https://www.usersknow.com/blog/2010/03/why-your-customer-feedback-is-useless.html/
A key thing to remember is that customers — the people who pay to use your product — should be central to everything you do. It sounds simple, but when you have free users in addition to paying customers, things get a bit trickier.
https://blog.drift.com/customer-vs-free-user-feedback/