Finding out exactly what your customer thinks about you is a powerful thing. We know this and it’s why we built a balanced approach in our product, helping you capture customer feedback (1st-party reviews) and 3rd-party online reviews.
Now we fully understand the merits of 3rd-party reviews on Google, Facebook and other sites, but we firmly believe they are not the brightest star in evaluating customer experience, customer feedback is.
https://www.getfivestars.com/blog/5-reasons-customer-feedback-amazing/
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