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31. Why it's worth listening to the Voice of the Customer - Mopinion

    Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.

    https://mopinion.com/listening-to-the-voice-of-the-customer/

    Tags: user-feedback, voice-of-customer, customer perspective by eringilliam (2017-08-28)

    Comments - Voting 0
32. Why travel companies should be listening to the Voice of the Customer - Mopinion

    Capturing the Voice of the Customer at every touchpoint in the online customer journey is critical in the travel industry. Nearly “75% of consumers expect to be able to provide real-time feedback on their experiences” whilst on travel websites.

    https://mopinion.com/travel-companies-voice-of-the-customer/

    Tags: user-feedback, travel and leisure, voice-of-customer by eringilliam (2017-08-28)

    Comments - Voting 0

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