Google is a beast. There’s no other good way to put it, Google is a beast of a platform with an incredible amount of free valuable content available at our fingertips. But as with any beast, there is always a dark side, and for Google a big con is that the monster search engine never forgets. In the realm of Search Engine Optimization (or SEO) there is a plethora of both good and bad information available to the masses. Because of this, business owners have formed bad habits with SEO that are outdated and harming their ranking within Google and its algorithm. Here are a few habits you may have that could be harming your photography website’s rankings, and how you can fix them.
https://fstoppers.com/business/3-bad-seo-habits-photographers-have-and-how-fix-them-198436/
Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues.
Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them...
http://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost/
Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem to be higher than the normal day to day shuffles. I always see people complaining about changes in Google but when it reaches certain levels, that is when I decide to cover it.
The ongoing WebmasterWorld thread has a spike in complaints from webmasters and SEOs about ranking shuffles and the automated tracking tools also show huge changes. Here are some comments from the threads...
https://www.seroundtable.com/google-algorithm-search-results-shuffling-24532.html/
The whole point of SEO is improving your website's ranking in search engines. And while good SEO includes a checklist of website optimization tips, it's the marketing that happens on other blogs, forums and websites — and even in the real world — that can really fuel a climb in the search rankings.
This is called off-site SEO. It's those aspects of marketing that raise awareness of your brand while building your reputation with your audience. Guest-writing posts for popular blogs, getting great Yelp reviews and impressing the pants off of your customers are all examples of off-site SEO. With strong off-site SEO, people will want to learn about your business before even bothering with Google. Reach that point, and SEO gets a whole lot easier.
Read on for eight elements of strong off-page SEO that you should incorporate into your marketing strategy.
http://www.targetmarketingmag.com/post/8-elements-of-strong-off-page-seo/
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue. Today, we live in a different world. We diversify. We use AdWords and Bing Ads. We create identities across social platforms, and we promote via Twitter, Facebook, Instagram and Pinterest. No longer are sites living and dying by their Google Rankings. Organic is no longer one of the cool kids. Organic is passé. Or is it?
http://searchengineland.com/4-reasons-organic-better-230003/
It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. By optimizing your content for search, you can ensure that more people will find – and potentially engage with – your organization.
https://www.forbes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-content-creation/#49bd73ee2aa3/
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