Recent years have seen heightened attention–and spending–on customer experience (CX). For many companies, customer satisfaction is the primary target for most of their CX investment. That seems like a worthy goal, but is it enough?
Many CX industry experts suggest that businesses should focus on CX practices that help them create a strong emotional connection with customers.
http://customerthink.com/5-key-lessons-about-emotions-and-customer-experience/
Bookmarks on this page are managed by an admin user. 
