As human beings, we all want to feel like we're being heard and understood. Expressing empathy when someone comes to you with a problem or challenge is the best way to put them at ease and let them know you're truly listening to them.
When it comes to sales, empathy becomes doubly important – making that human connection with prospects is key to landing the sale. If you feel like you could be doing a better job of empathizing with potential customers, try these seven strategies recommended by members of Forbes Business Development Council.
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/01/18/seven-ways-to-show-customers-you-care/
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