As human beings, we all want to feel like we're being heard and understood. Expressing empathy when someone comes to you with a problem or challenge is the best way to put them at ease and let them know you're truly listening to them.
When it comes to sales, empathy becomes doubly important making that human connection with prospects is key to landing the sale. If you feel like you could be doing a better job of empathizing with potential customers, try these seven strategies recommended by members of Forbes Business Development Council.
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