Is there such a thing as “digital customer experience” and even a “social customer experience”? Yes and no. We can look at the overall customer experience in the context of digital touchpoints. We can look at individual experiences across digital touchpoints and interactions. Yet, at the same time, it’s important to remember that the customer is not just a digital customer (as in using lots of digital channels and touchpoints).
https://www.i-scoop.eu/digital-customer-experience/
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