At a time when well over 500 new start-ups are being launched each day in the UK, finding ways to differentiate and grow a business brand is more important than ever. User generated content in the form of customer endorsements and online reviews are a powerful way to achieve this and verify claims made about a product or service. The simple fact is that reviews help consumers decide whether they should purchase a particular product or service.
http://www.smeweb.com/2018/01/22/see-positive-side-negative-customer-reviews/
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