eringilliam: customer-emotions*

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  1. Businesses desire to make use of this insight, so “We’ve moved down a path to determine how to operationalize emotion, putting core insights on emotion into practices as we design, build and operate elements of the customer experience… This is not a prediction of how the customer will feel in the future; instead, it is an explanation of what they are likely to do as a result of feeling that way.”
    http://customerthink.com/use-data-science-to-understand-customer-emotions-and-decisions/
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