Tags: user-test*

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  1. In this customer-centric world, collecting user feedback is no longer a mere task in customer support team’s backlog. It is the fundamental criteria to grow your company by understanding what the user wants and acting upon it. Hence, the importance of user feedback cannot be undermined.

    Imagine, you put a plethora of resources and man-hours in building your product. But your users are not using the product which makes you wonder where did you go wrong.
    http://feedier.com/blog/user-feedback/
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  2. In this opinion piece, Matias Bezzo (pictured below), a senior designer at Engaging.io, discusses the importance of user testing and why clients often refuse to do it.
    http://www.bandt.com.au/opinion/dont-clients-user-test/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.