In this opinion piece, Matias Bezzo (pictured below), a senior designer at Engaging.io, discusses the importance of user testing and why clients often refuse to do it.
http://www.bandt.com.au/opinion/dont-clients-user-test/
In this customer-centric world, collecting user feedback is no longer a mere task in customer support team’s backlog. It is the fundamental criteria to grow your company by understanding what the user wants and acting upon it. Hence, the importance of user feedback cannot be undermined.
Imagine, you put a plethora of resources and man-hours in building your product. But your users are not using the product which makes you wonder where did you go wrong.
http://feedier.com/blog/user-feedback/
