It’s easy to hate email marketing. It’s easy to look at your inbox, scroll through 100s of messages from companies that are probably just trying to sell you stuff, and add to your list of startup ideas “Banish Email Marketing from the World’s Inboxes”.
But, as I’m sure you know, just because you don’t like email marketing doesn’t mean that it doesn’t work… or that it can’t help your business grow. If you can suspend your irritation with email for the length of this post – and put yourself in the shoes of the average person that expects and even wants email – you may find that email marketing is on your side.
It’s not the enemy. It’s not to be detested, loathed, destroyed or banished. In fact…
https://copyhackers.com/2013/01/email-marketing/
