When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video. This is partly why I'm building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable. Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, webinars and influencers. Of course, consumers sense these tactics and are feeling increasingly suffocated by belligerent ads while marketers aimlessly spin their wheels...
https://www.entrepreneur.com/article/302403/
How the advancements in several third platform technologies, innovation accelerators and other technologies – and their convergence – drive next generation applications and why and where it matters. For years many of us have been paying attention to the ways that several technological realities such as IoT, big data and artificial intelligence (AI) are impacting organizations across numerous industries, applications and areas.
When we looked at the several technologies in the SMAC stack (social, mobile, analytics and cloud) or IDC’s core 3rd platform technologies we looked at them separately but also in their combinations and interlinked value as they powered new next generation applications. It seemed pretty obvious that cloud services, big data/analytics, mobility (mobile devices, apps and broadband) and social (business) were fully intertwined ever since we started writing about that third platform, which IDC presented back in 2011.
https://www.i-scoop.eu/iot-2018-1/iot-ai-big-data-analytics/
