As we approach Christmas, the festive shopping season is moving into top gear. Big retail adverts are hitting the screen, with UK companies spending an estimated £6 billion to reach shoppers as they fight to differentiate themselves from competitors. It is likely that consumers will be more careful in their spending, with rising prices and inflation leading to overall retail sales falling year on year between September 2016 and 2017. Predictions are that Britons will spend just 1.3% more than in 2016 – with sales increasingly concentrated through online or bigger retailers.
https://www.eptica.com/blog/5-rules-retail-christmas-customer-experience/
