Tags: product_price-mix*

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  1. Feedback. Who needs it? Or, more precisely, who needs it in its modern form, delivered digitally, shared globally, ossified for all time and crystallised by coarse star ratings?

    The more informal, diffuse and indirect kind has always been there. It’s called the marketplace. If they’re queuing in the rain outside the establishment next door while your place is empty, that’s feedback. If volume share starts slipping, you know you have to improve at least one aspect of the product/price mix...
    http://www.campaignlive.co.uk/article/online-ratings-user-feedback-arent-useful/1435306/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.