How the advancements in several third platform technologies, innovation accelerators and other technologies – and their convergence – drive next generation applications and why and where it matters. For years many of us have been paying attention to the ways that several technological realities such as IoT, big data and artificial intelligence (AI) are impacting organizations across numerous industries, applications and areas.
When we looked at the several technologies in the SMAC stack (social, mobile, analytics and cloud) or IDC’s core 3rd platform technologies we looked at them separately but also in their combinations and interlinked value as they powered new next generation applications. It seemed pretty obvious that cloud services, big data/analytics, mobility (mobile devices, apps and broadband) and social (business) were fully intertwined ever since we started writing about that third platform, which IDC presented back in 2011.
https://www.i-scoop.eu/iot-2018-1/iot-ai-big-data-analytics/
Species that adapt survive, according to Charles Darwin -- and not even necessarily those that rely on strength. Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/06/key-digital-marketing-trends-to-prepare-for-in-2017-2018/#210a08095d1b/
