How can we build good products if we never talk or see real-life users? In this post the author offers 7 powerful ways to make this kind of interaction happen.
https://blog.agilistic.nl/7-powerful-ways-to-get-feedback-from-users-in-scrum/
It’s not enough just to talk to customers. You have to know how.
https://blog.leanstack.com/how-to-interview-your-users-and-get-useful-feedback-8f5550618ad2/