Tags: digital-insights*

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  1. Do you feel like a content marketing loser? Like even though you’re using the same strategies as the celebrity bloggers, the crowd keeps passing you by? In a super post about “getting lucky” in the content marketing world, Tracy Feit Love breaks it down to this memorable example:

    “Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, ‘Hi. I make a lot of money and drive a really fast car, so you will definitely want to go out with me. Here’s my number. When you’re ready to go out, call me.’
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  2. Microsoft is facing questions again, this time from the Netherlands Data Protection Authority (DPA), over how the company collects user data from the Windows 10 operating system meant for PCs. The DPA suggests that Microsoft is breaching the Dutch data protection laws, by processing user data from computing devices they use. This is not the first time that Microsoft has been questioned over the fairly aggressive collection of user data and how that information is handled....
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  3. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues.

    Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them...
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  4. Any young company claiming to be the next Apple or Amazon has its work cut out for it. But even those mega-giants of the tech world began in someone’s garage and—with the help of clever marketing—grew to what they are today. That, boys and girls, is growth hacking.
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