CXOs no longer consider technology to be the top factor that will impact their businesses in the coming two to three years, according to the IBM Global C-suite Study, released Monday. Instead, 68% of the 12,800 CXOs surveyed across 20 industries and 112 countries said they expect organizations to emphasize customer experience over products in the future.
https://www.techrepublic.com/article/why-cxos-believe-customer-experience-is-more-important-than-tech-in-digital-transformation/
