With every business going digital with the aim of taking their products and services to a global market, it is also important to understand that competition is rising by the day.
As smaller businesses struggle to keep up with the demanding digital channels, there are also bigger players in every industry that make the going more challenging - especially with greater advertising budgets.
Now without customers, a business is sure to fail. But how do you pull consumers to what you have to offer when they have so many options in the market?
https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/why-customer-engagement-is-the-growth-hack-for-small-businesses/articleshow/63409665.cms/
While on the surface, a customer-first culture seems like the most obvious way to drive business growth, it usually backfires. Most of these initiatives result in employees feeling like their ideas and feedback are not valued, even if their ideas and feedback are directly from the customers they work with every day.
To create better customer engagement and the related revenue you desire, put your employees first. Employees often observe customer needs that are not necessarily voiced, and without them, you will completely miss out on opportunities to improve your business.
https://www.forbes.com/sites/forbescoachescouncil/2018/03/28/are-your-customer-growth-initiatives-missing-a-critical-component/#726f0b0e1a71/
