Gathering user feedback is one of the most powerful steps in forming a hypothesis and testing new ideas. It makes more sense too than simply using the ideas from internal company resources who are already familiar with your brand. For Marketers, user feedback is pure gold for A/B testing, and ultimately making the changes needed to throw fence-sitters off their heinie and down on through your conversion funnel.
https://unbounce.com/conversion-rate-optimization/11-user-feedback-post/
