As a nascent marketer, I misjudged how crucial feedback was to success. But when I was promoted to head a marketing and communications team, that lack of appreciation for feedback slowly eroded my team’s functionality. While I had a leadership philosophy founded on open communication, I underestimated how intentional and vigilant I needed to be.
But a few months into my then new role, an employee informed me things were not operating as smoothly as they once had. I was shocked! Weren’t we producing exceptional campaigns? Weren’t we meeting deadlines and making revenue goals?
https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/25/your-most-valuable-tool-your-teams-feedback-loop/#1bed88a95690/
You’ll need to consider and control many factors if you want your digital marketing strategy to be successful. Your branding efforts, the types of campaigns you choose, the amount you invest, and how you stitch those campaigns together all matter—but you may not realize how much the advancement of your tech plays a role in your success.
https://www.forbes.com/sites/johnrampton/2017/08/22/digital-marketing-strategy-new-tech/#2772b2972eaf/
We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past mistakes is one of the best ways to pave a path to future success.
When we look at how brands have run their digital marketing campaigns in the past, we’ve noticed many of the same issues coming up time and time again. Being aware of the most common digital marketing mistakes can help ensure your brand avoids them in the future, so with that in mind, here are some of the biggest missteps brands routinely make.
https://www.forbes.com/sites/gabrielshaoolian/2017/09/08/digital-marketing-mistakes-what-to-avoid-when-it-comes-to-marketing-your-brand-online/#c9f331433598/
