According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to decrease their budget.
If you’re thinking of running an influencer marketing campaign, it can be a little daunting:
- How to do I discover the right influencers?
- What’s the best way to reach out to influencers?
- What does success look like?
We’d love to help you answer these questions and more…
https://blog.bufferapp.com/influencer-marketing-guide/
The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own.
A few years ago, this might have been enough. A typical campaign might consist of three elements: an advert for building awareness among a target audience, a landing page with the brand’s value proposition (acting as a click-through destination from the ad), and a checkout page to register conversions from the landing page.
But the online customer journey in 2017 is incredibly complex, with dozens of different touchpoints and channels influencing the ultimate decision to purchase from a brand. This makes using a brand’s own website to track customer behavior akin to using a last-touch attribution model: it can never provide the complete picture.
So how can marketers gain visibility over everything that customers do when not on their site?
https://www.clickz.com/using-clickstream-data-to-know-your-customers-entire-online-journey/112816/
