Thanks to different technological advancements, customers interact and engage with brands in numerous ways and on various channels. As a result, their expectations have skyrocketed, meaning that they demand seamless experiences.
https://mopinion.com/how-can-ai-based-automation-tools-improve-customer-experience/
Understanding customers, discovering and managing their behaviours have been hot topics in marketing for a long time. However, customer experience is still a new notion to many.
Today, different companies sell almost identical products at the same price level. This state of play creates a question. If the price and quality are almost the same, on which criterias do the consumers make their decisions?
https://www.cxnetwork.com/cx-experience/articles/4-steps-for-creating-unique-customer-experiences/
